FirstBank surprises customers with over $ 30,000 in financial assistance this holiday season


Bank encourages community to “Give It Forward” before Colorado Gives Day on December 7th

FirstBank | Give it forward

FirstBank surprised unsuspecting customers and encouraged them to consider “giving ahead” on Colorado Donation Day.

FirstBank surprised unsuspecting customers and encouraged them to consider “giving ahead” on Colorado Donation Day.

FirstBank | Give it forward

FirstBank surprised unsuspecting customers and encouraged them to consider “passing it on”;  Colorado Gives Day.

FirstBank surprised unsuspecting customers and encouraged them to consider “giving ahead” on Colorado Donation Day.

FirstBank surprised unsuspecting customers and encouraged them to consider “giving ahead” on Colorado Donation Day.

LAKEWOOD, Colorado, November 30, 2021 (GLOBE NEWSWIRE) – First Bank, one of the nation’s largest private banks focused on ‘banking for good’, recently surprised more than 130 customers at branches in Denver, Colorado Springs, Lakewood, Thornton and Silverthorne with more than $ 30,000 in cards – gifts to provide financial relief before the holiday season.

As part of its annual “Give it Forward” program, FirstBank executives and market presidents surprised unsuspecting bank customers with gift cards ranging from $ 200 to $ 500 to provide additional financial support for a variety of vacation expenses. Gift card recipients were simply encouraged to “Give It Forward” and donate to a charity of their choice on Colorado gives birth, Tuesday December 7.

“We have found that these surprising acts of kindness inspire more Coloradians to give back to causes and communities in need,” said Jim Reuter, CEO of FirstBank. “We are honored to be a part of Colorado Gives Day and to witness the significant impact Colorado Gives Day has on our state. We want to motivate as many people as possible to consider supporting causes they care about, even if it’s just $ 5.

Colorado Gives Day, an annual 24-hour online giving movement presented by Community First Foundation and FirstBank, raised more than $ 50 million for more than 3,100 nonprofits last year. The bank has been the presenting partner of Colorado Gives Day since its inception in 2010, helping the program raise more than $ 307 million for nonprofits statewide.

FirstBank has encouraged community members to ‘Give It Forward’ in previous years by pumping out free gasoline, posing as grocery baggers, restaurant servers and veterinarians in training to cover the costs. bills, all with the aim of spreading goodwill.

For more information on Colorado Gives Day or to plan your donation, please visit www.coloradogivesday.org. For more information on FirstBank, visit www.efirstbank.com.

About FirstBank

FirstBank began providing banking services in 1963. Today it is known as a leader in the digital banking industry and has grown into one of the largest private banks in the United States, now over $ 25 billion of assets and 110 branches across Colorado, Arizona and California. FirstBank offers a variety of consumer deposit accounts, home equity loans, mortgages, rental real estate loans and a full range of commercial banking services including business finance, commercial real estate loans, property management. cash and more. Since 2000, FirstBank has been recognized as one of the world’s premier corporate patrons, contributing nearly $ 75 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its employee share ownership program.

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CONTACT: Chandra Brin FirstBank 303-235-1402 [email protected]


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